Customer Relationship Management (CRM)
Build a CRM system that centralizes data, manages leads, and provides seamless end-to-end customer care—so no customers slip through the cracks and you can increase close rates and lifetime value.
Common challenges
Customers slip through the cracks when data is scattered and the customer care process is inconsistent.
Fragmented data
Customer information is scattered across multiple places, making seamless customer care difficult.
Lost leads
Without a follow-up process, hot leads go cold because they are neglected.
Sales & marketing out of sync
The two teams do not share data, resulting in a fragmented customer experience.
No clear overview
Without proper reporting, you won't know where the funnel bottlenecks are or how to improve them.
AM Experience Solution
A good CRM keeps every customer touchpoint consistent and ensures no opportunity is missed.
Centralized data
Bring everything into one place: information, interaction history, and transactions.
Pipeline management
Track leads through each stage so no opportunity is missed.
Customer care process
Standardize customer journey scripts and engagement cadences.
Omnichannel integration
Connect forms, Zalo, call centers, email, and websites to your CRM.
Align sales & marketing
Share data to ensure smooth lead handoffs and measure contributions.
Reporting & forecasting
Pipeline dashboard, close rates, and revenue forecasts.
Implementation process
From fragmented data to a seamless end-to-end customer care system.
Process assessment
Understand your current sales and customer service processes.
CRM design
Structure pipelines, data fields, and access permissions.
Implementation & integration
Set up, import data, and connect channels.
Training
Train sales and marketing teams to use it effectively.
Optimize
Track the pipeline and improve processes.
Implementation package
Choose the starting point that best fits your goals.
CRM Setup
From 12 million
Set up a foundational CRM for your sales team.
- Pipeline & data structure
- Import initial data
- Basic training
CRM Integration
From 25 million
Omnichannel integration and automation.
- Connect forms/Zalo/web
- Automated reminders & lead distribution
- Reporting dashboard
CRM & Growth
By scope
Long-term CRM operations and optimization.
- Optimize recurring processes
- Automation integration
- Forecasting & decision-making
FAQ
Frequently asked questions about Customer Relationship Management (CRM).
Is CRM suitable for small businesses?
Yes. A CRM helps small teams avoid missing leads and provide more professional follow-up. You can start small and scale gradually.
Which CRM do you use?
AM Experience tư vấn theo nhu cầu và ngân sách — từ nền tảng phổ biến đến giải pháp tích hợp riêng, ưu tiên dễ dùng và dễ mở rộng.
Can it connect to Zalo and web forms?
Có. AM Experience tích hợp các kênh thu lead (form, Zalo, tổng đài, web) để dữ liệu chảy thẳng vào CRM.
How long does implementation take?
The standard package typically takes 2–3 weeks; deeper integrations may take longer depending on the number of channels and level of customization.
Get started with Customer Relationship Management (CRM) with AM Experience
Share your goals, and the AM Experience team will recommend a suitable roadmap and propose specific implementation options.