Meta advertising optimized for orders, not just reach
Build and manage Meta ads (Facebook, Instagram, Messenger, Reels) through a conversion funnel, optimizing CPM, CPR, and cost per order based on Pixel & Conversions API data.
Common challenges
Meta ads don’t stop working. The problem usually lies in the creative, tracking, and funnel.
Burning through budget without generating orders
Broad targeting, content that misses audience insights, and a funnel without remarketing drive up CPR while keeping conversion rates low.
Pixel & CAPI Not Properly Set Up
Missing Conversions API and unclean event data cause the Advantage+ algorithm to optimize for the wrong audience.
Creative quickly becomes "stale"
Without a continuous content production system, ads quickly lose reach, CTR declines, and CPM rises.
Messages come in but don't convert
Inbox scripts, response times, and sales processes are not aligned, causing quality leads to fall through.
AM Experience Meta stack
Strong creative + clean data + a tight funnel = stable cost per order.
Thuật toán Meta chỉ thông minh khi được nuôi bằng tín hiệu chuyển đổi đúng và creative đủ mới. AM Experience vận hành cả hai trong một hệ thống.
Full-funnel Architecture
Split campaigns into TOF–MOF–BOF, combining Advantage+ Shopping with manual campaigns to scale while maintaining control.
Pixel & Conversions API
Standardize events, deduplication, and offline conversions so Meta learns to identify actual buyers accurately.
Creative engine
Produce Reels, images, UGC, and hooks according to the testing schedule, rotating creatives to maintain reach and lower CPM.
Audience & Lookalike
Build high-quality seed audiences, behavior-based custom audiences, and lookalikes from high-value buyer data.
Conversation & Lead
Optimize message campaigns, instant forms, and chatbot scripts to increase the rate of leads converting into orders.
Optimize based on CPR/ROAS
Read data based on cost per result, ROAS, and lead quality instead of looking only at reach and likes.
Implementation roadmap
A strong Meta account is built before you increase the budget.
Audit & Pixel
Review your account structure, Pixel/CAPI quality, audience segments, and current conversion data.
Funnel strategy
Design the funnel, tier-specific messaging, and a creative plan for the first 30–60 days.
Creative production
Develop concepts, film and edit Reels/UGC, write hooks, and prepare a complete ad set for broad testing.
Launch & test
Test audiences, creatives, and placements, read the data early, then cut underperformers and scale winners quickly.
Controlled scaling
Scale the budget of winning ad sets, maintain stable CPR, and add new creative before reach becomes saturated.
Operations reporting
Not just reports on reach, likes, and comments.
The dashboard answers key management questions: which creatives should be scaled, which audiences are becoming saturated, and which campaigns need a new hook to maintain the target CPR.
Weekly Performance
Meta Ads Dashboard
ROAS
4.6x
CPR
-29%
Quality Leads
+41%
Implementation package
Start with a level that fits your current data and goals.
Audit & Setup
From 5 million
Suitable when you have already been running ads but CPR/ROAS is unstable.
- Account & Pixel/CAPI audit
- Restructure the campaign funnel
- 30-day optimization-focused plan
Performance Operations
Starting at VND 12 million/month
Run Meta ads in sprints and report weekly.
- Advantage+ & manual campaign management
- Recurring creative production schedule
- CPR/ROAS/lead quality reporting
Growth Partner
By objective
Combine Meta, content, landing pages, and the sales team to scale.
- Full-funnel strategy
- Creative engine + UGC
- Landing page CRO & offline conversion
FAQ
Questions to ask before running Meta Ads with AMX.
Do you need Conversions API when you're just starting?
Absolutely. CAPI helps Meta receive complete conversion signals even when browsers block cookies, allowing the algorithm to optimize more accurately and keep CPR more stable over the long term.
How long does it take to optimize CPR?
It usually takes 2–4 weeks to move past the learning phase and collect enough conversion data for each audience segment. Good creative can significantly shorten this timeframe.
AM Experience có sản xuất creative không?
Yes. For Meta, creative is the key factor determining reach and CPM, so our team supports you from concept and hooks to Reels/UGC filming and production according to the testing schedule.
Which metrics are included in the report?
Spend, CPM, CTR, CPR, ROAS, number of leads/orders, lead quality, and cost per order after the sale is closed — not just reach and engagement.
Want to know where your Meta account is wasting money?
Send a link to your fan page or ad account, and the AM Experience team will quickly audit your Pixel/CAPI, funnel structure, and creative quality.