Google Ads \/ SEM focused on profit, not just clicks
Design, manage, and optimize Google Search, Performance Max, Shopping, Display, and YouTube campaigns based on real conversion data.
Common challenges
Google Ads isn't the problem. The issue usually lies in the structure, tracking, and landing page.
CPC is rising but orders aren't
Budget is wasted on broad keywords, irrelevant-intent queries, or insufficiently clean remarketing audiences.
Unreliable tracking
Forms, calls, Zalo, purchases, and offline conversions have not been standardized, causing the algorithm to optimize toward the wrong goals.
Search and PMax are not clearly separated
Campaign groups overlap, making true contribution difficult to assess and scaling or budget-cutting decisions difficult to make.
Landing page does not align with intent
The traffic shows intent, but the landing page lacks proof, offers, CTAs, and messaging aligned with the search query.
AMX performance stack
From keyword to revenue dashboard within a single operating system.
The goal is not to generate as many clicks as possible, but to know which clicks generate quality leads, quality orders, and real scaling opportunities.
Search Ads by intent
Campaign structure by demand group, match type, negative keywords, and tailored ad messaging for each intent layer.
Shopping & Performance Max
Optimize the feed, asset groups, audience signals, and bidding based on profit margins rather than gross revenue alone.
Display, YouTube, Demand Gen
Unlock new demand and multi-touch remarketing for longer purchase journeys.
ROAS & CAC dashboard
Reporting by channel, campaign, product/service, cost per lead, close rate, and post-sale revenue.
Landing page CRO
Audit the headline, form, social proof, load speed, and micro-conversions to increase conversions from existing traffic.
Optimization sprint
A weekly optimization schedule covering search terms, bids, budget, creatives, landing pages, and Quality Score.
Implementation roadmap
A good Google Ads campaign starts before you click the launch button.
Account audit
Review the current campaign structure, keywords, search terms, conversions, landing pages, and sales data.
Tracking design
Standardize GA4, GTM, enhanced conversions, call clicks, form submissions, Zalo clicks, and offline conversions where a CRM is available.
Build campaign
Separate campaigns by intent, budget, region, product/service, bidding strategy, and funnel stage.
Optimization sprint
Track lead quality, ROAS\/CAC, negative keywords, creative, assets, and landing pages on a weekly cycle.
Controlled scaling
Scale the budget for groups that have proven effective, avoiding spend increases before the data is clean enough.
Operations reporting
Not just reporting on spend, clicks, and conversions.
The dashboard needs to answer management questions: which campaign groups should receive more budget, which need landing page fixes, and which must be turned off because lead quality is insufficient.
Weekly Performance
Google Ads Dashboard
ROAS
5.2x
CPA
-32%
Quality Leads
+48%
Implementation package
Start with a level that fits your current data and goals.
Google Ads audit
From 5 million
Suitable when you already have an active account but CPA/ROAS is unstable.
- Account structure audit
- Tracking & landing page audit
- 30-day optimization priority plan
Operate & Optimize
From VND 15 million/month
Manage campaigns in growth sprints and report on performance weekly.
- Campaign setup or restructuring
- Optimize Search, PMax, and Display
- ROAS\/CAC\/lead quality reporting
Growth Partner
By objective
Combine media, landing pages, CRM, and the sales team for long-term scaling.
- Strategy & media planning
- CRO landing page
- Dashboard and offline conversions
FAQ
Questions to ask before running Google Ads with AMX.
How long until results show?
For accounts with existing data, the first signals usually become clearer after 2–4 weeks of optimization. For new accounts, enough conversions are needed for bidding to learn consistently.
Is a minimum budget required?
Yes. The budget depends on the industry, CPC, and conversion goals. AMX typically recommends starting with enough budget to generate reliable data rather than spreading it too thin.
Does AMX create landing pages?
Yes. For Google Ads, the landing page is an important part of Quality Score and conversion rate, so the team can audit or design a dedicated landing page.
Does the reporting only look at ROAS?
No. For lead generation, reporting needs to cover lead quality, close rate, CAC, and post-sales revenue. For e-commerce, margin and repeat purchases also need to be included.
Want to know where your Google Ads account is leaking budget?
Send your website or advertising account details, and the AM Experience team will quickly audit your campaign structure, tracking, and landing page.