Digital Marketing Plan
A comprehensive digital plan covering objectives, channels, budget, content, and KPIs—so every activity follows a unified roadmap instead of operating in isolation.
Common challenges
Running multiple channels without a plan fragments the budget and makes performance difficult to measure.
Fragmented activities
Each channel operates independently, with no synergy and little clarity on its contribution.
Scattered budget allocation
Budget is allocated based on gut feeling, leaving high-performing channels underfunded while inefficient ones continue to spend.
Vague objectives
Without clear KPIs, it's impossible to know what success looks like.
No implementation schedule
Without a timeline and clear ownership, tasks get delayed and overlap.
AM Experience Solution
A good digital plan turns business objectives into specific, measurable actions.
Objectives & KPIs
Translate business objectives into clear digital KPIs for each stage.
Channel Strategy
Select the right channels for each stage of the funnel and define each channel's role.
Budget allocation
Allocate the budget based on each channel's objectives and expected performance.
Content & campaign calendar
Plan content and campaigns according to a specific timeline.
Measurement framework
Set up tracking, dashboards, and regular reporting cycles.
Roles & processes
Clarify who does what and when so the plan can actually be put into action.
Implementation process
From business objectives to a digital roadmap ready for immediate execution.
Objectives
Clarify business objectives and digital KPIs.
Analytics
Assess the current state of your channels, resources, and competitors.
Channel Strategy
Select the channels, messaging, and budget allocation.
Detailed plan
Timeline, content calendar, and measurement framework.
Monitor & adjust
Regular reporting and plan optimization.
Implementation package
Choose the starting point that best fits your goals.
Digital Audit
From 8 million
Assess the current state and digital opportunities.
- Channel & performance audit
- Competitor Analysis
- Priority recommendations
Digital Plan
From 18 million
A comprehensive digital plan.
- Objectives & KPIs
- Channel strategy & budget
- Content calendar & measurement
Planning & Partner
By scope
Plan development with implementation support.
- Quarterly plan
- Execution coordination
- Regular reporting & optimization
FAQ
Frequently asked questions about Digital Marketing Plans.
What does a digital plan include?
Objectives & KPIs, current-state analysis, channel strategy, budget, content/campaign calendar, and measurement framework.
If we're already running ads, do we still need this?
Yes. A plan helps active channels work together, allocates the budget effectively, and makes their contributions easier to measure.
What period is the plan for?
Usually structured quarterly or annually, with monthly milestones for easy tracking and flexible adjustments.
AM Experience có triển khai luôn không?
Có. AM Experience có thể chỉ lập kế hoạch hoặc đồng hành thực thi và tối ưu theo lộ trình đã thống nhất.
Get started with a Digital Marketing Plan from AM Experience
Share your goals, and the AM Experience team will recommend a suitable roadmap and propose specific implementation options.