Marketing Automation
Automate the customer journey across Email, SMS, and Zalo — nurture leads, engage customers, and upsell to the right people at the right time without manual effort.
Common challenges
You have plenty of customer data but can't leverage it effectively because everything is done manually.
Idle data
A large customer list that is neither nurtured nor effectively leveraged.
Time-consuming manual work
Sending messages individually is easy to miss and often not timely.
Leads gradually go cold
Without a nurturing sequence, interested leads quickly forget about you.
Missed repeat purchases
Without reminders or upselling, customer lifetime value remains low.
AM Experience Solution
Automation delivers the right message to the right person at the right time, automatically.
Customer journey
Design journeys and workflows for each stage of the customer lifecycle.
Email & ZNS flow
Build automated email, SMS, and Zalo ZNS sequences based on customer behavior.
Customer segmentation
Segment by behavior, value, and lifecycle to personalize experiences.
Behavior-based triggers
Trigger messages when customers take specific actions.
Lead nurturing & upselling
Nurture sequences, cart reminders, and upselling/cross-selling.
Optimization & A/B testing
Test subject lines, content, and timing to improve performance.
Implementation process
Turn your customer list into recurring revenue—automatically.
Audit data
Evaluate data, tools, and automation opportunities.
Design the customer journey
Map out journeys and scenarios based on your goals.
Build flows
Set up automation, segmentation, and content.
Activation
Test, review, and go live with your flows.
Optimize
Track opens/clicks/conversions and continuously run A/B tests.
Implementation package
Choose the starting point that best fits your goals.
Automation Setup
Starting from 10 million
Set up the basic automation platform.
- Connect tools & data
- 2–3 core automated flows
- Operations guide
Lifecycle Marketing
From VND 18 million/month
Run automation throughout the customer lifecycle.
- Omnichannel journey
- Segmentation & personalization
- Reporting & optimization
CRM & Automation
By scope
Deep CRM integration and end-to-end automation.
- CRM/data integration
- Complex workflows
- Optimize LTV & retention
FAQ
Frequently asked questions about Marketing Automation.
What tools are needed to run automation?
Tùy nhu cầu: nền tảng email/automation, Zalo ZNS/OA và CRM. AM Experience tư vấn bộ công cụ phù hợp ngân sách và mục tiêu.
Do you need a lot of data to make it work?
Not necessarily. You can start with core flows (welcome, lead nurturing, purchase reminders) and expand as your data grows.
Is automation considered spam?
Nếu đúng segment, đúng nội dung và đúng thời điểm thì không. AM Experience tối ưu tần suất và cá nhân hóa để giữ trải nghiệm tốt.
How is performance measured?
Based on open rates, click-through rates, conversions, revenue from each flow, and its impact on customer lifetime value.
Get started with Marketing Automation with AM Experience
Share your goals, and the AM Experience team will recommend a suitable roadmap and propose specific implementation options.