Growth Model
Design a measurable, repeatable growth engine—from acquisition channels and conversion rates to lifetime value—instead of relying on a single channel.
Common challenges
Growth stalls when a business lacks a clear model for scaling.
Dependent on a single channel
When one channel becomes more expensive or is disrupted, total revenue plummets.
Growth that isn’t repeatable
Good months and bad months due to a lack of a model and standardized processes for scaling.
Don't know which levers to pull
Unsure whether to optimize acquisition, conversion, or retention to achieve a breakthrough.
High CAC, low LTV
Customer acquisition costs exceed the value customers generate, so growth burns cash.
AM Experience Solution
A good growth model shows where to invest to create the greatest leverage.
Growth model
Build an AARRR\/funnel model and identify key leverage metrics.
Diversify channels
Build an acquisition channel portfolio to reduce dependency risk.
Conversion optimization
Increase conversion rates at each funnel stage to amplify results.
Retention & LTV
Increase retention, repeat purchases, and customer lifetime value.
Growth experiment
Establish a continuous experimentation process to find new levers.
North Star & KPI
Choose a North Star Metric and a KPI framework to align the entire team.
Implementation process
Turn growth from a matter of chance into a repeatable system.
Assess the current state
Map the funnel, channels, and current metrics.
Modeling
Build a growth model and identify key levers.
Prioritization
Score and select high-impact experiments.
Execute & measure
Run experiments and measure rigorously.
Iterate & scale
Scale what works and eliminate what doesn’t.
Implementation package
Choose the starting point that best fits your goals.
Growth Audit
Starting from 10 million
Analyze the funnel and identify growth levers.
- Funnel & channel map
- CAC/LTV analysis
- Prioritized experiment list
Growth Model
From 25 million
Build a growth model and roadmap.
- Growth model & North Star
- Channel & conversion plan
- Backlog experiment
Growth Partner
By objective
Partner with you to run growth sprints.
- Run experiments on a regular cadence
- Optimize CAC\/LTV
- Reporting & decision-making
FAQ
Frequently asked questions about the Growth Model.
What is a growth model?
It is a way to describe how a business acquires and retains customers through stages (acquisition, activation, retention, revenue, and referral), along with leverage metrics.
How is it different from a marketing plan?
Marketing plans focus on activities; growth models focus on systems and levers that can be measured, repeated, and scaled.
Which industries does it apply to?
Phù hợp với hầu hết mô hình có khách lặp lại: SaaS, e-commerce, dịch vụ, giáo dục... AM Experience điều chỉnh khung theo đặc thù ngành.
How soon will we see results?
Some conversion optimizations deliver quick results within a few weeks; retention\/LTV levers take several cycles to become clear.
Start building your Growth Model with AM Experience
Share your goals, and the AM Experience team will recommend a suitable roadmap and propose specific implementation options.