Generate demand with video before competitors have a chance to show up
Build your brand and generate demand on YouTube with ad videos reaching the right people at the right time — optimizing cost per view, cost per conversion, and halo impact on Search.
Common challenges
YouTube isn’t weak. The issue lies in the hook, targeting, and measurement.
Skipped within 5 seconds
The opening hook is weak and the message arrives too late, so viewers drop off before receiving any value.
Many views, few orders
Optimizing for cheap views instead of conversions leads to broad reach without generating real demand.
Wrong audience targeting
A mismatch between the audience, placement, and topic and the product causes the budget to reach the wrong people.
Disconnected from Search & Remarketing
YouTube runs independently, without synergy with Search and remarketing, making its true contribution difficult to measure.
AM Experience YouTube stack
Generate demand with video, then capture it with Search.
YouTube hiếm khi chốt đơn ngay lần xem đầu. AM Experience thiết kế phễu video cộng hưởng remarketing và Search để biến lượt xem thành khách hàng.
Skippable & In-stream
Optimize TrueView for action, in-stream, and bumper campaigns based on awareness or conversion objectives.
Demand Gen
Capture new demand on YouTube, Shorts, Discover, and Gmail with eye-catching creative.
Precise targeting
Custom intent, audiences based on search behavior, placements, and topics aligned with the product.
Hook-based video creative
Build scripts with a 5-second hook, a clear message, and a strong CTA for each funnel stage.
Amplified remarketing
Nurture video viewers with Search, Display, and Shopping to capture the demand already generated.
Measure brand lift & CPA
Reporting based on view rate, CPV, brand lift, view-through conversions, and actual CPA.
Implementation roadmap
An effective YouTube campaign starts with the script, not the launch button.
Audit & objectives
Determine whether the goal is awareness or conversion, and evaluate the audience, placements, and existing data.
Video strategy
Design the video funnel, stage-specific messaging, and creative plan for the campaign.
Creative production
Write five-second hook scripts, produce ad videos, and create variations for each audience.
Launch & test
Test audiences, creatives, and placements, then use the data to optimize quickly.
Scale & amplify
Expand high-performing audiences and connect remarketing with Search to maximize conversions.
Operations reporting
More than just reporting views and low CPV.
The dashboard shows which creatives retain viewers, which audiences drive conversions, and how much YouTube contributes to closing demand through Search.
Weekly Performance
YouTube Ads Dashboard
View Rate
38%
CPV
-24%
Conv.
+46%
Implementation package
Start with a budget suited to your awareness or conversion goal.
Audit & Setup
From 5 million
Ideal when you need to build a solid YouTube Ads foundation.
- Account & audience audit
- Objective-based campaign structure
- 30-day optimization-focused plan
Video campaign management
Starting at VND 12 million/month
Run YouTube Ads and Demand Gen in sprints.
- TrueView & Demand Gen Management
- Optimize audience & placement
- CPV/CPA/brand lift reporting
Growth Partner
By objective
Combine YouTube, Search, and remarketing to generate demand.
- Full-funnel video strategy
- Hook-driven creative engine
- Remarketing reinforced by Search
FAQ
Questions to ask before running YouTube Ads with AMX.
Are YouTube Ads for sales or branding?
Cả hai. Bumper và in-stream mạnh cho nhận biết; TrueView for action và Demand Gen tối ưu chuyển đổi. AM Experience chọn định dạng theo mục tiêu và giai đoạn phễu của bạn.
What if you don't have an ad video yet?
AM Experience đồng hành từ kịch bản đến dựng video. Trên YouTube, hook trong 5 giây đầu quyết định phần lớn hiệu quả nên creative là trọng tâm.
What’s the right way to measure YouTube performance?
Beyond views and CPV, you need to examine view-through conversions, brand lift, and the impact on Search\/remarketing — because YouTube often sparks demand that converts through another channel.
What is the minimum budget?
Tùy mục tiêu và ngành. AM Experience khuyến nghị mức đủ để tạo dữ liệu đáng tin cho từng nhóm thay vì chia quá mỏng khiến khó tối ưu.
Want your brand to appear at just the right moment while customers are watching?
Share your objectives and product, and the AM Experience team will recommend suitable formats, audiences, and video scripts to generate demand effectively.