Reach Vietnamese customers right in the chat window they use every day
Reach tens of millions of Vietnamese users through Zalo Ads, Zalo OA, and ZNS — caring for, nurturing, and converting customers directly on Vietnam's most popular messaging platform.
Common challenges
Zalo is a powerful local channel, but it is often underutilized.
Missing out on Vietnamese customers
Over-focusing on foreign platforms and overlooking Zalo—the place where most Vietnamese people message every day.
OA exists but isn't being leveraged
An Official Account set up just for appearances, with no clear customer-care, broadcast, or conversion flows.
ZNS sent incorrectly
ZNS messages use the wrong template, are sent at the wrong time, or lack personalization, resulting in low open and conversion rates.
Targeting that fails to leverage local data
Not yet leveraging targeting by location, behavior, and audience segments specific to Vietnamese users.
AM Experience Zalo stack
Ads to generate leads, OA and ZNS to nurture and convert.
Sức mạnh của Zalo là cả vòng đời khách hàng trong một app. AM Experience vận hành Ads, OA và ZNS như một phễu liền mạch thay vì các mảnh rời.
Multi-format Zalo Ads
Run Form, Website, Article, and Video Ads targeting the right locations, age groups, and behaviors of Vietnamese users.
Professional Zalo OA
Set up the OA, menu, customer-care flows, broadcasts, and conversion funnel right in the chat window.
ZNS & nurturing
Optimize ZNS templates for timely order confirmations, appointment reminders, promotions, and re-engagement.
Chatbot & automation
Chatbot scripts for quick responses, consultation routing, and handing hot leads over to the sales team.
Local targeting
Leverage audience segments by location, industry, and specific behaviors to make ads more relevant.
Connect CRM & sales
Sync leads from Zalo to your CRM, measure lead quality and the closing process, and ensure no prospects fall through the cracks.
Implementation roadmap
A well-structured Zalo system is a closed-loop funnel from advertising through customer care.
Audit & OA
Assess the current state of the OA, Ads account, customer segments, and industry opportunities in the Vietnamese market.
Channel Strategy
Design the Ads → OA → ZNS funnel and nurturing sequences for the first 30–60 days.
Set up the system
Set up the OA, menu, chatbot, ZNS templates, and Zalo Ads campaign structure.
Launch & Optimize
Test audiences and content, then analyze lead/order data to optimize costs.
Nurture & scale
Automate customer care, retarget existing audiences, and expand high-performing segments.
Operations reporting
Not just message counts and OA follower numbers.
The dashboard shows which campaigns generate low-cost leads, which OA flows convert best, which ZNS messages have high open rates, and which audiences should be re-engaged.
Weekly Performance
Zalo Dashboard
CPL
-31%
ZNS Open
82%
Quality Leads
+44%
Implementation package
Start with a budget suited to your industry and lead goals.
Set Up OA & Audit
From 5 million
Suitable when you need to build a robust Zalo foundation.
- Set up & optimize Zalo OA
- Customer-care flows + Menu
- Ads campaign structure
Zalo operations
From 10 million/month
Manage Zalo Ads, OA, and ZNS in sprints.
- Manage Zalo Ads across multiple formats
- Broadcast & ZNS customer nurturing
- Lead/order & cost reporting
Growth Partner
By objective
Combine Zalo, CRM, and the sales team to drive conversions.
- Full-funnel Ads → OA → ZNS
- Chatbot & automation
- Sync CRM & measure lead quality
FAQ
Questions to ask before running Zalo campaigns with AMX.
What industries are Zalo Ads suitable for?
Especially suitable for local services, retail, real estate, education, healthcare, and industries that require consultation—because Vietnamese customers are accustomed to messaging and submitting information directly on Zalo.
How is ZNS different from regular messages?
ZNS (Zalo Notification Service) là tin chăm sóc gửi theo template được duyệt, độ tin cậy cao, dùng cho xác nhận đơn, nhắc lịch, ưu đãi. AM Experience tối ưu template và thời điểm để tăng tỷ lệ mở và chốt.
Do I need a Zalo OA first?
Nên có. OA là "nhà" để nuôi dưỡng khách hàng. Nếu chưa có, AM Experience sẽ thiết lập và tối ưu OA cùng với chiến dịch Ads để dữ liệu không bị lãng phí.
How do you measure Zalo performance?
Track the number of leads, cost per lead, OA response rate, ZNS open rate, and most importantly, the actual number of orders/customers after sales follow-up.
Want to turn Zalo into a channel that delivers leads consistently every day?
Share your industry and objectives, and the AM Experience team will recommend the right Ads → OA → ZNS funnel to generate leads while automating customer nurturing.