Build Zalo Mini App — reach customers right in Zalo
Design and develop Zalo Mini Apps for ordering, points, bookings, and membership cards right inside Zalo — reaching more than 70 million users without requiring an app installation, while syncing with your CRM and automating ZNS messaging.
AM Experience
Zalo Mini App
Member benefits
Earn points and redeem rewards with every order
Why choose Zalo Mini App
Standalone apps are costly and difficult to get users to install. Mini Apps solve that problem.
Standalone apps are hard to get users to install
Developing an iOS/Android app is costly, while customers may be reluctant to download it and app-install advertising costs are very high.
Customer retention is difficult
Without an owned channel for reminders and engagement, customers make one purchase and then forget about you.
Scattered customer data
Orders, memberships, and purchase history are scattered across systems, making personalization and customer engagement difficult.
Manual sales on Zalo
Orders are closed manually via chat, making them easy to miss, with no storefront or standardized process.
Mini App features
A complete store and customer engagement channel right inside Zalo.
Ordering / Food ordering
Storefront, cart, food ordering, and checkout—all within Zalo, without leaving the app.
Points & loyalty
Membership cards, points, membership tiers, and rewards redemption to retain customers.
Booking / Reservations
Customers can book appointments, tables, and services themselves; the system confirms and sends reminders via ZNS.
ZaloPay payments
Integrate ZaloPay and other payment gateways so customers can pay directly in the app.
ZNS notifications
Automatically send order confirmations, booking reminders, promotions, and customer care messages via Zalo ZNS.
CRM / CDP synchronization
All behaviors and orders flow into the CRM/CDP to build a 360° customer profile.
Vouchers & Mini Games
Spin-the-wheel games, discount codes, and minigames to boost engagement and conversions.
Behavior analytics
Track visits, orders, and promotion performance in real time.
Industry-specific apps
Mini Apps are suitable for most business models.
F&B \/ Restaurants
Food ordering, table reservations, points, and delivery.
Retail
Storefronts, flash sales, and membership cards.
Spa \/ Beauty
Appointment booking, service packages, and recurring care.
Giáo dục
Course registration, lookups, and notifications.
Bất động sản
Introduce projects, schedule viewings, and receive consultations.
Healthcare \/ Clinics
Book appointments, receive follow-up reminders, and manage patient records.
Implementation process
From idea to a Mini App launched on Zalo.
Discovery & consultation
Clarify objectives, features, and the customer journey within the Mini App.
UX/UI design
Design interfaces that follow Zalo Mini App standards, optimized for user experience and conversions.
Development
Develop features such as a storefront, loyalty program, appointment booking, and payments.
Integration
Connect ZNS, ZaloPay, CRM\/CDP, and sales software.
Submit & approve
Register, configure the OA, and submit the Mini App for Zalo's review.
Operations & optimization
Track data, engage customers via ZNS, and enhance features.
Implementation package
Choose the Mini App package that best suits your business model.
Basic Mini App
From 15 million
Showcase your brand, information, and contact details within Zalo.
- Home & catalog
- Contact & lead capture form
- Connect to Zalo OA
Sales Mini App
Starting at 35 million
Sell products, reward loyalty points, and automate customer care.
- Storefront & cart
- Loyalty & ZNS automation
- Payments & CRM synchronization
Custom Zalo Mini App
By scope
Custom features for specific business models.
- Custom features
- System/ERP integration
- Operations & upgrades
FAQ
Frequently asked questions about Zalo Mini Apps.
What is a Zalo Mini App?
An app that runs right inside Zalo, so customers can use it without downloading a separate app. This gives you access to more than 70 million Zalo users with virtually no barriers.
How is it different from a dedicated iOS\/Android app?
Mini Apps require no installation and cost much less, while leveraging customers' existing Zalo and ZaloPay accounts — making them ideal for selling, customer engagement, and retention.
Do I need a Zalo OA?
Có. Mini App gắn với Official Account để gửi ZNS và chăm sóc. AM Experience hỗ trợ thiết lập OA nếu doanh nghiệp chưa có.
How long does it take to complete?
Mini App cơ bản thường 2–3 tuần; bản bán hàng đầy đủ 4–8 tuần tùy tính năng và mức độ tích hợp. AM Experience chốt timeline cụ thể sau buổi khảo sát.
Does it sync data with CRM?
Yes. Orders, memberships, and in-Mini-App behavior are synced to the CRM/CDP to build a 360° customer profile and automate engagement.
Ready to bring your brand to Zalo?
Share your business model, and the AM Experience team will advise you on the right features and development roadmap for building a Zalo Mini App that drives effective sales and customer care.