Optimize the Mega Sale campaign conversion funnel to triple revenue
A multi-channel Performance Marketing strategy helped the e-commerce partner address funnel drop-off and rising CPA costs during the sale season.
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Context & challenges
The partner entered the Mega Sale season with a large media budget, but cart abandonment surged and data across the web, app, and CRM was no longer synchronized. The operations team could not determine where users were dropping off, making accurate retargeting impossible.
- The cart abandonment rate exceeded 75%.
- CAC tripled compared to the previous quarter.
- Web\/app tracking broke down at the checkout steps.
Implementation approach
AM Experience unified tracking, segmented user behavior by intent, and deployed CRO sprints across the entire checkout journey. The media team shifted budget toward audiences with a high likelihood of purchase while activating dynamic retargeting through ads, email, and app push notifications.
Data
Standardize tracking and measurement sources before scaling.
Conversion
Optimize landing pages, CTAs, and the decision-making journey.
Retargeting
Activate high-intent audiences in the right context.
Measured results
+320%
CVR
-45%
CPA
3x
Revenue
After three weeks of optimization ahead of the main campaign, the conversion rate increased significantly, CPA declined, and total revenue for the sale season exceeded the initial target.
"AM Experience did more than just run media—they dissected the customer funnel and identified the campaign's true bottleneck."
L
Lê Thành
CMO, E-commerce Marketplace
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