SEO Content Hub for an English Language System
Build content pillars, topic clusters, and internal links to drive sustainable organic traffic growth.
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Context & challenges
Content was fragmented, lacked a topic cluster structure, and failed to create a clear path from informational traffic to consulting leads.
Implementation approach
Build content hubs for each parent/student segment, optimizing schema markup, internal links, and CTAs around search intent.
Data
Standardize tracking and measurement sources before scaling.
Conversion
Optimize landing pages, CTAs, and the decision-making journey.
Retargeting
Activate high-intent audiences in the right context.
Measured results
+520%
Organic traffic
67%
Lead từ SEO
4 months
Time
Organic traffic grew rapidly, many landing pages achieved high rankings, and SEO-generated leads accounted for a larger share of the pipeline.
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